Global bookmaker 1xBet is pleased to announce the launch of its partnership with talented basketball player Kai Sotto. Now, the young Filipino will represent the 1xBet brand in his home country as well as in Japan, China, Indonesia, Thailand and other countries in the Asian region.

The agreement will help 1xBet increase brand awareness in the region, while Kai Sotto will have the opportunity to expand the popularity of basketball in Asia and help thousands of young athletes take the first step towards realizing their dreams.

Tim duncan's heir

Kai Zaccari Perlado Sotto was born on May 11, 2002, in Las Pinas City, Philippines, the son of professional basketball player Ervin Sotto. Thanks to his father, the boy started playing basketball at the age of 4, and by the age of 14, he was more than 2 meters tall. Kai didn't stop there, now he has become one of the tallest professional basketball players in the world, with a height indicator of 2.21 meters. His towering length and confident approach to the basket make him an ideal center. As a kid, Soto's idols were Tim Duncan, Jon Mar Fajardo and Kristaps Porzingis, and he tried to emulate their playing styles.

From college success to national team

From 2016 to 2019, Kai Soto played for the Ateneo Blue Eagles, winning the individual Rookie of the Year, season and finals MVP awards, leading the team to the championship, averaging 25.1 points, 13.9 rebounds and 2.6 rebounds per game. Second block. Number of shots per game. He also won the 2017 SEABA Under-16 Championship with the National Youth Team.

In 2019, Kai traveled to the United States to play for TSF, an elite prep school in Atlanta. He received numerous offers from Div 1 academies, but ultimately chose to join the Ignite Team, a startup team in the NBA G League. With COVID-19 severely impacting playing time for all athletes, Kai decided to continue his professional development in Australia's National Basketball League (NBL) and join the Adelaide 36ers in 2021. He played for Adelaide for 2 seasons.

After two seasons in the NBL, Kai Soto moved to Japan, where he successfully played for the Hiroshima Dragonflies and is currently on loan to the Yokohama B Pirates of the Japan B League. In the spring of 2023, Kai was invited to participate in the 2023 NBA Summer League for the Orlando Magic. That same year, Kai defended the national team's colors at the 2023 FIBA Basketball World Cup. Kai continues to develop his strength and skills as he prepares to fulfill his dream of playing in the NBA.

The popularity of basketball in Asia

The young athlete hopes to develop his basketball career in the Philippines and has long been looking for opportunities to promote his favorite sport in Asia: "I have followed the progress of 1xBet for many years and know how serious the company is about supporting youth and regional sports. Sports ’. That’s why I happily accepted the partnership offer and now, as an ambassador, I will be able to expand my platform to help Philippine basketball at home and abroad,” said Kai Sotto.

The global bookmaker is ready to offer its full support to the 21-year-old basketball player: “We are delighted to be partners with one of the most promising players in Asia, who is at the beginning of his great journey. Today, He has become a role model for thousands of boys who dream of a basketball career, which is extremely important for the 1xBet company, which is looking for talents around the world,” said a 1xBet representative.

The agreement with the new ambassador is part of the brand’s global strategy to support sports in Southeast Asia and will help increase brand awareness in the region.

About 1xBet

1xBet is a world-renowned bookmaker with 17 years of experience in the betting industry. 1xBet customers can place bets on thousands of sports events every day, and the company’s website and app are available in 70 languages.

1xBet official partners include FC Barcelona, Paris Saint-Germain, Lille, La Liga, Serie A and other famous sports brands and organizations. The company has been a multiple nominee and winner of prestigious professional awards IGA, SBC, G2E Asia and EGR Nordics Awards.